Making the most of your small business website.
- By Ciaran Feighery
- •
- 30 Jan, 2018
Using your website in your overall marketing plan.
The Managing Director or Owner of a company has got to wear a number of different hats, we all agree but marketing has got to be the most important of these! Your website or online store won’t be much use to you unless you use it in your overall marketing campaign. Getting the customer is what it's all about, so with this in mind, let’s look at some of the ways your website or online store could be used in your marketing plan.
- Do you change your homepage when you change your shop window? You would be surprised how many companies ignore the most important part of their websites (the homepage) and do not update them in accordance with the seasons or trends. Check your Homepage out now and see if that is the very best you can do, and if you are happy with your potential customer’s first impression of your site.
- Do you advertise your website everywhere possible? Is it on all company cars, vans, and trucks? If you have a shop-front, factory, or office is your website advertised on the windows, doors, and even the shutters for FREE advertising at night-time and weekends. Do you have your website on all your corporate stationary, advertising, mailers, receipts, invoices, samples, leaflets, and other such commonly used items?
- Are you constantly looking for ways to improve and update your site content and keywords?
- Are you promoting your site online in every feasible way? Are you listed in all relevant local & national directories?
- How many streams of sales have you established online? Do you use eBay, Amazon, DoneDeal, Adverts.ie, Deal Sites, etc., or do you solely depend on a new customer finding your site by chance.
- Do you have a Facebook, Twitter, Linked-in, Pinterest, YouTube and Instagram Business page? Do you use it, to let your followers know what’s going on in your business?
- Do you have an online shop? Should you? This depends of course on what your business is and what you sell, but open your mind and consider if this is a suitable vehicle for you to sell more products or services.
- Are you collecting and using all email addresses, and keeping in contact with your established customers. Do you ensure that all special offers and deals you offer are sent to your existing clients or customers first?
- Are your family, friends, employees, suppliers and anyone else you can think of aware of your website, would they mention it on their social media accounts to promote your website? Do they have websites that you could create back-links to?
- Do you have a list of your customer’s mobile phone numbers, if so do you use WebText
services for specials? Do you use direct mail to your existing and past customers?
These are just a few examples of how to promote your online business and website, there are numerous other ways but start something new from the above list today, and you may be pleasantly surprised.
If you require any information on our services you can visit www.bestwebdesign.ie, email info@bestwebdesign.ie or call 00353 (0)1 465 1798.
There are dynamic new subsidies and schemes out there to help Irish businesses set up Irish online stores and Irish websites, see how it can work for you.
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