Email marketing is directly marketing a commercial message to a group of people using email. It usually involves using email to send ads, request business or solicit sales and is meant to build loyalty, trust or brand awareness.

Email marketing can be done by either purchased lists or your current customer database. It is probably one of the most underused resources by most companies, so make sure you get the email address of all of your customers and potential customers. The best way to achieve this is to offer them something for nothing. A special offer, some useful information, some advice, a free eBook, a special sign-up bonus or reduction, or other such offer that will make them want to give you their details. Endeavour to get not only their email address but also their mobile phone number (Useful for text marketing, instant contact and delivery).

Once you have your list use it to remind your customers that you are still around. Tell them about any changes in your business, special offers, some helpful tips or advice, and get the message across to them that you appreciate their business and want to do more for them. In today’s world with so much information available it is important that the right information from a trusted source is given. It is just so very important to build up and maintain a good working relationship with all your clients and customers, so do not underestimate the importance of staying in touch. Regular contact is the best form but make sure you do not spam your clients, or send out any old rubbish (Ask yourself this question, in what way can I give added value to my clients). Remember you must get permission from your clients before you send unsolicited information to them.

Make your information short and to the point and ensure that any information is of value to your client and not you just “blowing your own trumpet”.

Your list of customers is probably the best tool you have to develop your business at very little cost. The size of the list is not as important as to the quality of the clients listed, as the numbers will grow and grow. There are a number of tools and services available to help you stay in contact with minimal effort, think auto-responders, and mailing companies such as AWeber, Constant Contact, InfusionSoft, to name just three. So now get creative and think “How can I help my clients and get more business from my website”. And start mailing now.

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